Volvo and the Future of Sustainable Luxury Materials
Two-thirds of shoppers believe a brand’s environmental guidelines as a significant element when buying luxury products, according to a current study. The equal proportion of consumers would like to see carbon tagging on goods as a way of offering better transparency on the environmental influence of goods and supplies.
Luxury Goods of the Future
This implies the material world is developing and engineers around the globe are enthusiastically locating high-quality, ecological and sensibly-sourced resources as they endeavor to produce the luxury goods of the future.
These and additional inferences emerge in The Rise of Conscious Design, a recent article published by Volvo Cars in partnership with prominent trend prediction business The Future Laboratory.
The publication of the story corresponds with Volvo Cars’ statement that all of its brand new completely electric versions will be totally leather-free. The recently introduced C40 Recharge is the original model to be completely bereft of leather.
The account draws on a prosperity of current research as well as new talks and understandings from understood front-runners from a diversity of trades, such as Claire Bergkamp, COO of The Textile Exchange and past Worldwide Sustainability and Innovation Director for Stella McCartney; Wen Zhou, CEO of 3.1 Phillip Lim; Dr Leonardi Bonnani, Founder and CEO of Sourcemap; and Xu Gang, co-Founder of Bentu Design.
The decisions and perceptions in the report in several ways suggest Volvo Cars’ own vision on the future of resources. In future years, Volvo Cars will introduce a totally new group of pure electric cars and by 2030 it intends to present only completely electric vehicles – all of them without leather.
As part of its aspirations to go entirely leather-free, Volvo Cars is working vigorously to find high-quality and ecological supplies for many items presently used in broader car manufacturing.
“We have a vision of where we need to go in the future, with the first step to ensure we harness sustainable, natural and recycled materials,” said Robin Page, head of design at Volvo Cars. “The next challenge is to change what we do with these materials, whether that’s making car parts that last forever, re-enter the circular economy or go back into the earth.”